Our Story

Welcome to Frozen For You!

We’re a family-owned business with decades of experience in the food industry. Founded by Karen Short in 1993, By Word of Mouth catering has grown into one of the country’s top catering companies, earning the title of ‘Best Caterer in Joburg’ for 23 consecutive years, along with numerous prestigious international accolades.

Our second journey began with clients requesting take-home versions of our most popular catered meals, leading to the creation of Frozen For You, South Africa’s favorite premium frozen meal brand.


We proudly opened our first Frozen For You store in Dainfern Square in March 2018. Today, we have 15 flagship stores across Gauteng, Pretoria, Cape Town, and KwaZulu-Natal.

A growing part of our business is our exciting new store-in-a-store concept, where we partner with retailers to open a Frozen For You within their stores. We maintain the same high standards and manage these spaces just like our flagship stores—no shortcuts or sub-par experiences.

We pride ourselves on being highly human and hyper-helpful. No bots or AI automation here—when you call or email, you’ll always get a real person ready to assist!

We offer online ordering and same-day home delivery for your convenience. By handling all deliveries ourselves, we ensure complete control from our kitchen to your door. With 31 years of experience in safe food delivery, thanks to our extensive catering history, we prioritize health and hygiene. Rest assured, our products are never compromised during delivery.

Quote-redFrozen is the new fresh! We understand the importance of what goes into our food and avoid adding unwanted ingredients like preservatives to extend shelf life. Instead, we use ‘nature’s pause button’—blast freezing. This allows us to focus on sourcing the absolute best, raw, fresh, high-quality ingredients and cooking them just as you would at home. It’s the marriage of simplicity and quality that makes our meals extra special.


Unhealthy fast food. Over-priced restaurant food. Hours in the kitchen. None of these should get you too excited.

That’s where we come in. We do the hard work and prepare wholesome, flavoursome, nutrient-dense meals in small batches. No industrial mega-factory intimidation here, just a passionate team that prepares meals just as you would at home (but, maybe a bit better…).

Over the years we’ve perfected the recipes, and mastered the art of preparation. We make it, blast freeze it, then send it to you. All you have to do is simply read the instructions, select air fry, oven or microwave, and watch your restaurant-quality meal come to life.

That’s convenience without compromise. That’s Frozen For You.




I was lucky enough to have your delicious chicken bake this
evening. What a taste sensation! It was delicious and
enough so that we can have it for a light lunch tomorrow
too! Absolutely recommend!!!


Suzat Pilar


What a breath of fresh air it was visiting your Linksfield Neighbourhood store this weekend. Your product line is amazing, your staff friendly and efficient and the store bright and cheerful. A variety of options too. Had the carrot cake on Sunday and the Beef Pie on Monday - both so tasty and fresh. Well done Team. I wish you every success and I will definitely be back!


Sharon P


There is a "Frozen for You" outlet at the Farrarmere Square in Benoni, and I wandered in there to see what they had in store for us.... so to speak. A nice surprise! Lots of frozen meals at reasonable prices, including a few vegetarian dishes. Given the current C19 fiasco, I wondered if retailers like this would survive the pandemic and remain commercially viable. I hope so, because the servings were very good and beats take-aways hands down. Please do try them out!


Tony F


I originally bought food from one of their stores but have used their delivery service a couple of time since. All of the food I have had has been fantastic and far better than any of the supermarket meals I have previously had. The food is generous and easily feeds the number of people specified. They also don't bulk up the food with cheap ingredients so the price/ quality point is good. Deliveries are prompt and reliable. I would highly recommend them.




OUTSTANDING FOOD AND SERVICE! The best prepared meals anyone could wish for! The quality of meals and service is outstanding. Truly value for money. I can highly recommend them.


Noeleen D