Our Story

Welcome to Frozen for You! If this is your first time here, we would love to tell you a bit about us.

We’re a family owned company that was officially launched in 2018. We have a long history in the food industry, with our founder Karen Short having started By Word of Mouth catering in 1993. By Word of Mouth has grown into one of the best catering companies in the country and has been voted Best Caterer in Joburg for 23 years in a row! What started with take-home versions of our most loved meals has become an impressive range of family-favourite frozen meals.


We opened our first store in Dainfern Square in March 2018, and we now have fifteen of our own retail stores, as well as four store-within-a-store concept. After opening in Gauteng, we opened our first store in Cape Town in 2019, where our presence in the Western Cape is ever growing. Karen’s roots are in KwaZulu-Natal. We are so glad to be back in the province of her childhood! Our first store Flanders Mall, Mount Edgecombe, was opened in September 2021, shortly followed by Hilton, in October 2021, and our Marine Walk store that opened on 30 September 2022 in Umdloti on the North Coast. We offer online ordering and same day home delivery for added convenience in Gauteng, KwaZulu-Natal and the Western Cape, and we love watching this grow. Thanks to our extensive catering history, we understand the importance of health and hygiene. We have been delivering food to clients’ homes safely for the last 31 years and this extends to Frozen for You. You can be assured that our products are never compromised in the delivery process.

Quote-redWhy frozen, you might ask. Well, frozen is the new fresh! We understand the importance of what goes into our food and we would hate to add ‘extra’ ingredients (like the dreaded preservatives, colourants, and stabilisers) to prolong the shelf-life of our meals. This is why we choose to use nature’s pause button and freeze our meals so that we only need to add the beautiful, fresh ingredients that you would use at home. One of our core values is simplicity, which guides our recipes and ingredients for new products. Another of our core values is quality, and we believe that ours is a step above the rest thanks to our superior ingredients and traditional cooking methods.


A core value that we are probably most known for is convenience. Our meals are perfectly portion-controlled, which helps to limit waste and means you’ll only pay for what you eat. You’ll never have half an onion sitting in your fridge. Most of our meals can also be cooked from frozen so you’ll never have to plan ahead on what to have for dinner. Simply pull one of our meals out your freezer, pop it in the oven, yes, even in its container, and eat! Goodbye dirty dishes. One of our favourite ‘special occasion’ tricks is to pop the frozen meal out of its plastic container and place in one of your own oven-proof dishes. By the time it has defrosted and been heated in the oven, it looks as though you have made it from scratch. You can thank us later.

We realise that there are many delicate occasions where giving food is often more practical than giving flowers. We offer the options of gifting pre-selected meals, or vouchers so that the recipients can choose meals for themselves. We hope this will provide some relief to the people you love.

We love our customers and will always put you first. We value your feedback and love hearing your reviews. We hope you find some mouth-watering meals while you browse, and we look forward to providing you with many delicious, wholesome meals in the future.




I was lucky enough to have your delicious chicken bake this
evening. What a taste sensation! It was delicious and
enough so that we can have it for a light lunch tomorrow
too! Absolutely recommend!!!


Suzat Pilar


What a breath of fresh air it was visiting your Linksfield Neighbourhood store this weekend. Your product line is amazing, your staff friendly and efficient and the store bright and cheerful. A variety of options too. Had the carrot cake on Sunday and the Beef Pie on Monday - both so tasty and fresh. Well done Team. I wish you every success and I will definitely be back!


Sharon P


There is a "Frozen for You" outlet at the Farrarmere Square in Benoni, and I wandered in there to see what they had in store for us.... so to speak. A nice surprise! Lots of frozen meals at reasonable prices, including a few vegetarian dishes. Given the current C19 fiasco, I wondered if retailers like this would survive the pandemic and remain commercially viable. I hope so, because the servings were very good and beats take-aways hands down. Please do try them out!


Tony F


I originally bought food from one of their stores but have used their delivery service a couple of time since. All of the food I have had has been fantastic and far better than any of the supermarket meals I have previously had. The food is generous and easily feeds the number of people specified. They also don't bulk up the food with cheap ingredients so the price/ quality point is good. Deliveries are prompt and reliable. I would highly recommend them.




OUTSTANDING FOOD AND SERVICE! The best prepared meals anyone could wish for! The quality of meals and service is outstanding. Truly value for money. I can highly recommend them.


Noeleen D